The Successful Software Manager by Herman Fung

Author:Herman Fung
Language: eng
Format: epub
Tags: COM051230 - COMPUTERS / Software Development and Engineering / General, COM051430 - COMPUTERS / Software Development and Engineering / Project Management, COM051000 - COMPUTERS / Programming / General
Publisher: Packt Publishing
Published: 2019-06-28T07:03:47+00:00

The product demo meeting

The goal of a product demo is simple: to wow your intended audience.

Anything short of this should be considered as being a missed opportunity. In today's world of ubiquitous on-demand videos and webinars, the chance to demonstrate your software product to people you want to impress is rare and must be treasured.

Your audience might be prospective customers, existing key stakeholders or power users, or perhaps a potential investor. By the end of the demo, they should all be compelled to want more, to learn more about the product and also the people who built it; about you, your team, your organization. This is just as important as the product itself because ultimately, it's the people they talk to, deal with, and build a business relationship with. If they are confident in you, then it's natural that they have confidence in your product. Furthermore, it creates the foundations for further products, changes, and general business opportunities.

Of course, not all product demos are sales oriented. However, even in an ongoing business relationship, the principle is largely the same. The aim is not to exhaustively show your audience everything your product does, or even all the changes they've requested in the new release. People's time and attention are too precious for exhaustive lists and aimless waffle. Instead, be specific and targeted in what you're trying to say.

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